It might have started as fragments of imagination long before; however, the 1956 Dartmouth Summer Research Project on AI was the seminal event for artificial intelligence as a field. Many notable developments followed this, and when we fast track to 2020, we foresee AI to bring in a new era of Smarter Tech where informed decision-making through empowered computer algorithms is becoming the critical business differentiator across industries. As AI becomes more capable of analyzing and interpreting data faster, businesses will build better, more personalized, and profitable campaigns. To understand this and the buzz around the growing popularity of Artificial Intelligence in Marketing, we at Research NXT are in the process of conducting in-depth market research to compile key data points about the current state of AI in marketing for Customer Engagement.